diff --git a/README.md b/README.md
index 6a9731763..0c0b6fb43 100644
--- a/README.md
+++ b/README.md
@@ -98,7 +98,7 @@ Patterns (regular expressions) are kept in [`src/technologies.json`](https://git
   "url": ".+\\.example\\.com",
   "oss": true,
   "saas": true,
-  "pricing": ["low", "medium", "high", "freemium", "onetime", "recurring", "poa"],
+  "pricing": ["medium", "freemium", "recurring"],
   "website": "https://example.com",
 }
 ```
diff --git a/src/drivers/webextension/images/icons/Google Ads.svg b/src/drivers/webextension/images/icons/Google Ads.svg
new file mode 100644
index 000000000..ea4bc17e3
--- /dev/null
+++ b/src/drivers/webextension/images/icons/Google Ads.svg	
@@ -0,0 +1,5 @@
+<svg width="2443" height="2443" viewBox="0 0 2443 2443" fill="none" xmlns="http://www.w3.org/2000/svg">
+<path d="M50.4 1721.6L862.5 314.9L1566.2 721.2L754.2 2127.9L50.4 1721.6Z" fill="#FBBC04"/>
+<path d="M2385.1 1716.7L1572.5 309.5C1467.6 111.1 1221.8 35.2999 1023.4 140.2C825 245.1 749.3 490.9 854.1 689.3C858.7 698 863.6 706.5 868.8 714.9L1681.4 2122.1C1791 2317.9 2038.6 2387.8 2234.4 2278.2C2430.2 2168.6 2500.1 1921 2390.5 1725.2C2388.7 1722 2386.9 1718.9 2385.1 1715.8V1716.7Z" fill="#4285F4"/>
+<path d="M406.3 2327.9C630.693 2327.9 812.6 2145.99 812.6 1921.6C812.6 1697.21 630.693 1515.3 406.3 1515.3C181.907 1515.3 0 1697.21 0 1921.6C0 2145.99 181.907 2327.9 406.3 2327.9Z" fill="#34A853"/>
+</svg>
diff --git a/src/drivers/webextension/js/content.js b/src/drivers/webextension/js/content.js
index 883b38247..ccaa7e6d3 100644
--- a/src/drivers/webextension/js/content.js
+++ b/src/drivers/webextension/js/content.js
@@ -231,6 +231,29 @@ const Content = {
         return technologies
       }, [])
 
+    // Detect Google Ads
+    if (/^(www\.)?google(\.[a-z]{2,3}){1,2}$/.test(location.hostname)) {
+      const ads = document.querySelectorAll('#tads [data-text-ad] a[data-pcu]')
+
+      for (const ad of ads) {
+        Content.driver('detectTechnology', [ad.href, 'Google Ads'])
+      }
+    }
+
+    // Detect Microsoft Ads
+    if (/^(www\.)?bing\.com$/.test(location.hostname)) {
+      const ads = document.querySelectorAll('.b_ad .b_adurl cite')
+
+      for (const ad of ads) {
+        const url = ad.textContent.split(' ')[0].trim()
+
+        Content.driver('detectTechnology', [
+          url.startsWith('http') ? url : `http://${url}`,
+          'Microsoft Advertising',
+        ])
+      }
+    }
+
     Content.driver('analyzeDom', [location.href, dom])
   },
 }
diff --git a/src/drivers/webextension/js/driver.js b/src/drivers/webextension/js/driver.js
index 5138214a5..57498579f 100644
--- a/src/drivers/webextension/js/driver.js
+++ b/src/drivers/webextension/js/driver.js
@@ -8,6 +8,7 @@ const {
   analyze,
   analyzeManyToMany,
   resolve,
+  getTechnology,
 } = Wappalyzer
 const { agent, promisify, getOption, setOption, open } = Utils
 
@@ -79,10 +80,10 @@ const Driver = {
         'https://www.wappalyzer.com/installed/?utm_source=installed&utm_medium=extension&utm_campaign=wappalyzer'
       )
     } else if (version !== previous && upgradeMessage) {
-      // open(
-      //   `https://www.wappalyzer.com/upgraded/?utm_source=upgraded&utm_medium=extension&utm_campaign=wappalyzer`,
-      //   false
-      // )
+      open(
+        `https://www.wappalyzer.com/upgraded/?utm_source=upgraded&utm_medium=extension&utm_campaign=wappalyzer`,
+        false
+      )
     }
 
     await setOption('version', version)
@@ -211,6 +212,19 @@ const Driver = {
     )
   },
 
+  /**
+   * Force a technology detection by URL and technology name
+   * @param {String} url
+   * @param {String} name
+   */
+  detectTechnology(url, name) {
+    const technology = getTechnology(name)
+
+    return Driver.onDetect(url, [
+      { technology, pattern: { regex: '', confidence: 100 }, version: '' },
+    ])
+  },
+
   /**
    * Enable scripts to call Driver functions through messaging
    * @param {Object} message
@@ -411,7 +425,13 @@ const Driver = {
     await Driver.setIcon(url, resolved)
 
     if (url) {
-      const tabs = await promisify(chrome.tabs, 'query', { url })
+      let tabs = []
+
+      try {
+        tabs = await promisify(chrome.tabs, 'query', { url })
+      } catch (error) {
+        // Continue
+      }
 
       tabs.forEach(({ id }) => (Driver.cache.tabs[id] = resolved))
     }
@@ -454,34 +474,38 @@ const Driver = {
       return
     }
 
-    ;(await promisify(chrome.tabs, 'query', { url })).forEach(
-      ({ id: tabId }) => {
-        chrome.browserAction.setBadgeText(
-          {
-            tabId,
-            text:
-              badge && technologies.length
-                ? technologies.length.toString()
-                : '',
-          },
-          () => {}
-        )
+    let tabs = []
 
-        chrome.browserAction.setIcon(
-          {
-            tabId,
-            path: chrome.extension.getURL(
-              `../images/icons/${
-                /\.svg$/i.test(icon)
-                  ? `converted/${icon.replace(/\.svg$/, '.png')}`
-                  : icon
-              }`
-            ),
-          },
-          () => {}
-        )
-      }
-    )
+    try {
+      tabs = await promisify(chrome.tabs, 'query', { url })
+    } catch (error) {
+      // Continue
+    }
+
+    tabs.forEach(({ id: tabId }) => {
+      chrome.browserAction.setBadgeText(
+        {
+          tabId,
+          text:
+            badge && technologies.length ? technologies.length.toString() : '',
+        },
+        () => {}
+      )
+
+      chrome.browserAction.setIcon(
+        {
+          tabId,
+          path: chrome.extension.getURL(
+            `../images/icons/${
+              /\.svg$/i.test(icon)
+                ? `converted/${icon.replace(/\.svg$/, '.png')}`
+                : icon
+            }`
+          ),
+        },
+        () => {}
+      )
+    })
   },
 
   /**
diff --git a/src/drivers/webextension/js/inject.js b/src/drivers/webextension/js/inject.js
index f47088d7e..63d81ec45 100644
--- a/src/drivers/webextension/js/inject.js
+++ b/src/drivers/webextension/js/inject.js
@@ -3,11 +3,11 @@
 ;(function () {
   try {
     const onMessage = ({ data }) => {
-      if (!data.wappalyzer) {
+      if (!data.wappalyzer || !data.wappalyzer.technologies) {
         return
       }
 
-      const { technologies } = data.wappalyzer || {}
+      const { technologies } = data.wappalyzer
 
       removeEventListener('message', onMessage)
 
diff --git a/src/technologies.json b/src/technologies.json
index 01a1de10b..74afadccc 100644
--- a/src/technologies.json
+++ b/src/technologies.json
@@ -6997,6 +6997,26 @@
       "scripts": "js/gogs\\.js",
       "website": "http://gogs.io"
     },
+    "Microsoft Advertising": {
+      "cats": [
+        36
+      ],
+      "description": "Microsoft Advertising is an online advertising platform developed by Microsoft.",
+      "icon": "Microsoft.svg",
+      "saas": true,
+      "pricing": ["payg"],
+      "website": "https://ads.microsoft.com"
+    },
+    "Google Ads": {
+      "cats": [
+        36
+      ],
+      "description": "Google Ads is an online advertising platform developed by Google.",
+      "icon": "Google Ads.svg",
+      "saas": true,
+      "pricing": ["payg"],
+      "website": "https://ads.google.com"
+    },
     "Google AdSense": {
       "cats": [
         36
@@ -21094,4 +21114,4 @@
       "website": "https://www.xt-commerce.com"
     }
   }
-}
\ No newline at end of file
+}